Three ways brand photography will transform your website

Tips

Apr. 29

If you’ve seen websites or social profiles for other businesses and admired their cohesive headshots, candid photos or product images, you’re admiring their brand photography. Depending on your industry and the type of business you run, the brand photos you need will vary but their purpose is to represent your business and vibe visually. When you have a set of custom brand photos to use instead of stock photos, they elevate and personalize your website backgrounds, team headshots, services and products by showing your brand’s personality and aesthetic.

What might be holding you back:

In the beginning, planning and investing in a brand shoot can feel overwhelming for many reasons. You may not know exactly what you want your look to be yet, maybe you don’t have a logo or colour palette established, you don’t know exactly what services or products you’ll be offering long term, or you simply can’t afford to put a few hundred to a few thousand dollars aside for this expense.

Don’t let those things hold you back from taking baby steps to start. Many photographers offer mini-shoots where they have a set date and location and you can book a short session (15-30 minutes) and get a handful of headshots out of it. The next step up would be hiring a photographer for an hour just to get a few specific shots, some of you looking directly to camera and some of you in action. Once you’re feeling more confident in your brand aesthetic and the services or products you’re showcasing, you may feel ready to schedule a multiple hour shoot with outfit changes, an on-brand studio or location with props, a longer shot list and maybe even a makeup artist or stylist.

No matter which stage you’re at, we’re breaking down how brand photography will transform your website, which may help you decide to take the leap and get them done!

Why you should invest in brand photography, even if you start small:

one

It increases your professionalism, perceived authority & trustworthiness

two

It puts a face to your name and increases likelihood of quality inquiries

three

It provides visual continuity across your brand and digital marketing

PLUs

Beyond your website, you will feel a boost in confidence for yourself and your business.

When you take yourself seriously and invest in your business, you will start to show up to your consultation calls, marketing opportunities and services in a levelled-up way.